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McDonalds customers warned over identity theft
Category : General 12 Dec 2010 10:33 AM | Industry News
The breach was identified by one of McDonald’s partners, Arc Worldwide, who notified the restaurant chain that data it collected via McDonald’s websites and promotions was now in the hands of an unauthorised third party.
The full email can be found on the McDonalds website, which notes that ”information required to confirm your age, a method to contact you (such as name, mobile phone number, and postal address and/or email address), and other general preference information”.
It is not known how many customer records were compromised in the hacking but we expect the number will be well into the thousands. Many customers register for coupons and other related promotions via its website.
The world's largest fast food chain said it hired Arc Worldwide to do its promotional email campaign. That company, in turn, hired another firm to coordinate and distribute emails. It was that unnamed company whose records were accessed, McDonald's said.
"Law enforcement officials have been notified and are investigating this incident," McDonald's said in an email to its customers.
McDonald's apologized for the incident and is warning customers not to respond to requests for financial information pretending to be from McDonald's.
"We apologize for any concern this incident may cause," McDonald's wrote. "Protecting our valued customers is very important to us."
Customers with questions are asked to call McDonald's at 800-244-6227.