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Amazon Offers Bulk E-Mail Service
Category : General 26 Jan 2011 06:36 AM | Industry News
Amazon Web Services has added a large-scale messaging option to its arsenal of cloud-based services, with the launch of a bulk email service for businesses and developers.
The company will host Amazon SES on its servers and integrate it with its existing cloud-computing services. For example, customers of Amazon’s EC2 (Elastic Cloud Computing) will be able to send email from applications built and hosted on EC2.
The service is available at no charge for customers that send no more than 2,000 emails a day from EC2 or AWS' recently announced Elastic Beanstalk, a free service to help developers deploy and manage applications in the AWS cloud. While SES is free, data transfer fees may apply if customers exceed their AWS free monthly bandwidth allowance. SES customers that need to send higher volumes of emails have the option of paying 10 cents per thousand messages.
Amazon SES uses content filtering technologies to scan a business’s outgoing email messages to help ensure that the content meets ISP standards. The email message is then either queued for sending or routed back to the sender for corrective action.
As for the returns, businesses would save on building in-house email systems and licensing costs.
To help businesses improve the quality of email communications with their customers, Amazon SES offers a built-in feedback loop, which includes notifications of bounce backs, failed and successful delivery attempts, and spam complaints.